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A Step-by-Step First Time Seller's Guide

The prospect of putting your home on the market can undoubtedly create stress, particularly if you are uncertain about what lies ahead. However, you can find comfort in the presence of our experienced team and our step-by-step guide, which will navigate you through the process seamlessly.

By diligently following these steps, you will be equipped to prepare, get organized, and ultimately sell your home at the optimal price. Rest assured, with the aid of these invaluable resources, you can confidently embark on this journey and achieve a successful outcome.

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Step 1: Understand Your Goal

What are your primary objectives in selling your home? Are you aiming to generate a specific sum of money that can be allocated towards a larger or more upscale property? Or do you require a prompt sale to facilitate a relocation to a different city or area? Once you have a clear understanding of your needs, you can strategically craft your plan.

For instance, if expediting the sale is your priority, it might be prudent to price your home slightly lower than if your goal is to achieve a specific profit margin. It is crucial to effectively communicate these objectives to our team, enabling us to appropriately adjust the selling price to align with your requirements. By conveying your needs explicitly, you empower us to make informed decisions that optimize your selling outcome.

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Step 2: Determine Selling Price

Mastering the art of pricing your home is undeniably crucial in the selling process. By setting an equitable price from the outset, you attract substantial interest from both real estate agents and potential buyers. However, it's essential to steer clear of overpricing, as it can result in diminished interest, and underpricing, which may undervalue your property's worth.

Collaborating with our team is undoubtedly the optimal approach to determining the ideal selling price for your home. We possess the expertise to assess the prevailing market conditions, analyze the selling prices of comparable homes, and may even recommend a professional home appraisal.

By leveraging our insights, you gain a comprehensive understanding of the market dynamics and can confidently arrive at the appropriate selling price for your home. 

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Step 3: Start Preparations

Maintaining your home in impeccable condition since the time you resided in it places you among the minority of homeowners.

After determining the appropriate price for your home, it is now imperative to initiate preparations for showcasing it to potential buyers. This entails decluttering the space, depersonalizing it to allow buyers to envision themselves residing there, attending to any minor repairs, and conducting a thorough deep cleaning to ensure your home emanates a sense of pristine perfection.

By diligently undertaking these tasks, you create an inviting environment that captivates buyers and enhances their ability to envision themselves embracing the space as their own.

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Step 4: Develop a Marketing Strategy

Together, we will craft an impeccable marketing strategy specifically tailored to showcase your home in the best possible light.

This comprehensive plan encompasses various elements, including listing your home and strategically directing the right individuals towards that listing. We will achieve this by leveraging the power of social media campaigns, fostering agent-to-agent referrals, utilizing traditional media channels, and implementing targeted SEO advertising.

By meticulously orchestrating these multifaceted marketing initiatives, we ensure that your home receives maximum exposure and captures the attention of the most suitable prospective buyers.

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Step 5: Evaluate Offers

Receiving an offer is undeniably a thrilling milestone, yet it does not signify the culmination of our journey. We will diligently assess each offer, ensuring that the party presenting it has undergone the necessary prequalification or pre-approval process with a reputable mortgage lender. Additionally, we will thoroughly evaluate the terms and conditions to ascertain their acceptability to you.

If, upon evaluation, the offer falls below your expectations, you possess the power to respond with a counter-offer or propose alternative measures to bridge the gap. These measures could include assuming partial or complete responsibility for the closing costs, addressing necessary repairs, adjusting the move-in date, or even leaving certain appliances or fixtures for the new buyer's benefit. By skillfully negotiating and exploring creative solutions, we can strive to arrive at a mutually satisfactory agreement that aligns with your objectives and secures the best possible outcome.

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Step 6: Accept an Offer

Upon determining the offer as acceptable, our next course of action involves a meticulous review of the proposed contract. Our objective is to ensure that it encompasses all the essential components, including the deposit amount, down payment, financing terms, inspection rights, repair allowances, contingencies, settlement date, and an itemized list of fees along with the responsible party for each. This diligent scrutiny allows us to ascertain that the contract aligns with your expectations and protects your interests.

Once both parties have reached a mutual agreement on the terms, we will prepare a final contract that encapsulates all the agreed-upon provisions. This serves as the cornerstone of our transaction, providing the necessary clarity and structure to proceed confidently towards a successful conclusion.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey! But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

Congratulations! You have arrived at the final stage of the seller's journey. Closing on the sale of your home signifies the legal transfer of ownership to the new buyer. Our next step involves a meeting with the closing company to execute the final paperwork and address any remaining outstanding matters. This critical phase allows us to tie up loose ends and ensure a seamless transition.

During this period, you can also collaborate with our team to handle crucial final details. These include the cancellation of utilities, cable, lawn care, or trash services, as well as facilitating the necessary changes in account names for services that the new owner will retain. Additionally, we will ensure that the new owner receives clear instructions for all appliances remaining in the home, ensuring a smooth transition for their use.

By meticulously addressing these final aspects, we conclude the selling process on a high note, ensuring a successful closing and providing a solid foundation for both you and the new homeowner to embark on new chapters in your respective journeys.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT OUR CLIENTS ARE SAYING
When my husband and I decided to move from the SF Bay Area to Austin and buy our first home, we didn't know anyone in Austin and had very little to no knowledge of the home buying process. So, it was incredibly important for us to work with a Real Estate Agent who we can trust and who can guide us in this journey. Khani was recommended to us and she was absolutely AMAZING - from sending us brochures to f...

— ANDREA ONETA | BUYER

WHAT OUR CLIENTS ARE SAYING
Khani and her team are amazing. In a totally crazy housing market, when we had to make a lot of decisions quickly, she was always there when needed with sound advice. She took care of every detail and ensured we maximized our outcome. I’m extremely grateful to her and her team and can’t recommend her highly enough.

— LISA KUREK | SELLER

WHAT OUR CLIENTS ARE SAYING
My wife and I met Khani at an open house in our neighborhood. We weren’t in the market for a home but had plans of selling our house in 6 months and had a habit of checking out local open houses. Khani greeted us with a big smile, amazing energy and marketing material of the home that looked like it could be in readers digest. The house was staged to perfection and we talked to her for 15 minutes about t...

— GAVIN WINTER | SELLER

WHAT OUR CLIENTS ARE SAYING
Khani is the best! She was so helpful in so many ways: great research into homes and neighborhoods, recommendations for shops / restaurants / sites, help getting work done on the house, and managing our entire home buying cycle flawlessly. She was incredibly responsive, easy to communicate with, and just plain fun to spend time with. Highly recommend, especially for anyone looking to move to the Austin a...

— DAVID PARKER | BUYER

WHAT OUR CLIENTS ARE SAYING
Khani is a phenomenal realtor, one of the best in Austin, TX! I highly recommend you approach her if you ever need to buy or sell a home in the area. Her market knowledge and experience will be sure to get you a great deal.

— MICHELLE FERMIN | SELLER

WHAT OUR CLIENTS ARE SAYING
Very personable, friendly, attentive, exclusive. The most professional, knowledgeable team. Exceptional marketing strategy that sells homes. This is bespoke realty services.

— PAUL ERICKSON | SELLER

WHAT OUR CLIENTS ARE SAYING
Khani has had multiple transaction both for sales and rentals for me. She is knowledgeable, attentive and professional. She handled a lot of issues without any glitches. I highly recommend her in assisting you in any real estate endeavor you might have.

— JEFF PAN | BUYER

WHAT OUR CLIENTS ARE SAYING
I am lucky enough to know one of the best and the brightest real estate agents in Texas, and certainly in Austin. Her expertise is incredible, she knows the market here, an impressive feat for her to have accomplished in an incredibly competitive real estate industry. Khani Zulu made the process of buying a home seamless and perfect. She took on the hard work of the homebuying process, every single de...

— KRISTI GEDEON | BUYER

WHAT OUR CLIENTS ARE SAYING
I wanted to express my heartfelt appreciation for the exceptional service and professionalism that Khani Zulu and her team have provided throughout the process of selling my house. Despite the unexpected challenges that arose, Khani unwavering dedication and solution-oriented approach were truly commendable. I am genuinely grateful for her team tireless efforts in securing the best possible outcome for m...

— YAMAYRA RODRIGUEZ | SELLER

WHAT OUR CLIENTS ARE SAYING
Last summer I referred my dear friends and clients to Khani and her team, as they were relocating from the Bay Area to Austin. Khani was all over it with them, listened to their needs, and kept me in the loop the entire way on how things were progressing with their purchase. My clients had only rave reviews for Khani and are super happy with where they ended up!

— TOBIAS GREEN

WHAT OUR CLIENTS ARE SAYING
Loved working with Khani!!! You should consider using her if you - need good advice on what to do before listing, need someone with contacts to get that work done quickly, enjoy working with an agent who is responsive and makes things happen. Khani and her team go way beyond what I see from other agents and on other listings. For instance, a unique and beautiful website to market your home and adverti...

— KYLE OLSON | SELLER

WHAT OUR CLIENTS ARE SAYING
Khani is the most wonderful combination of knowledgeable, connected and helpful person to know. She has been just the right person you'd wish to meet in a new town - with "I know someone who can...!" every. darned. time! I am SO glad to have been given her name in my search for a a new home in Austin - you meet people for a reason in your life, and she is one of those!!

— S-J | BUYER

WHAT OUR CLIENTS ARE SAYING
Khani and her team were Outstanding! Excellent with communication and assistance throughout the entire process. It was very obvious how Khani and her team stood out, with their work ethic, advice on updating the property and assistance with getting those repairs done. Thank you !

— MICHELLE OLSON | SELLER

WHAT OUR CLIENTS ARE SAYING
I cannot say enough good things about our experience buying a home with Khani. We started looking for a home in Austin back in the summer of 2020 with another realtor in Austin and put in offers on about 8 homes over the next ~1.5 years. We were so discouraged and our expectations and budget changed drastically to accommodate for the insane Austin market. Finally, we decided we needed to make a change wh...

— JESSICA THORNTON | BUYER

WHAT OUR CLIENTS ARE SAYING
Khani is the expert you want in your corner throughout any type of Austin real estate adventure. She's a fierce advocate and effective agent for her clients best interests. I introduced Khani to a friend that was looking to make a investor purchase in Austin. This particular client had high expectations from their real estate team, to which Khani exceeded every one of those benchmarks with grace and joy....

— JP GERLING

WHAT OUR CLIENTS ARE SAYING
Khani is simply great! Very knowledgeable and experienced! Her network is vast and will always find you the best deal! Can’t thank her enough for her support!

— KRISTIAN HRISTOV | BUYER

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